Get 24-hour eyeshadow with a conscience. When you buy Eyeshadow Primer Potion in Enigma, a LIMITED-EDITION neutral matte shade, 100% of the purchase price will be donated to women's empowerment nonprofits selected by The Ultraviolet Edge, Urban Decay's global initiative to empower women.

We also revamped our legendary Eyeshadow Primer Potion, making it better than ever (a seemingly impossible mission). With updated packaging that includes an applicator, our Potion looks more gorgeous and applies with more versatility. And it still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. 

Our revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you'll never want to live without it. 

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. 

Fill Weight: 10 ml / 0.33floz